Nancy Li

Co-founder, Chief Executive Officer

Nancy is the Co-founder and Chief Executive Officer of SwapCard. She leads the company's strategic direction and growth, ensuring coordination across all areas of the company. She brings a proven track record in marketing and leadership. As a Marketing Intern at PwC, Nancy conducted market research and delivered strategic recommendations directly to a startup CEO, influencing key business decisions. She further developed her digital strategy experience at Atlos Media, where she sourced high-potential talent for brand initiatives. Nancy has led and contributed to large-scale initiatives reaching 1,000+ participants across different events and served as Marketing Director for Ascend at Prosper Foundation, with campaigns generating 400,000+ views. Beyond business, she founded an international education initiative delivering financial literacy programs to 150+ students, with a curriculum adopted by partner schools. With a strong blend of execution, creativity, and leadership, Nancy is building SwapCard to redefine digital consumer marketplaces.